Campaigns, brand work, and client builds — newest first. I'd rather do a few things properly.
A tarot site was a 3am idea: a bet that I could win a competitive Vietnamese niche with programmatic SEO, built almost entirely by AI, in about a week.…
What I was trying to figure out in 2024: a custom-made menswear brand had real momentum — a genuine product, a founder who could sell it, a store already doing…
Jarvis is the marketing operating system I build and run for Sartoro, a custom-made menswear brand on Shopify — named, yes, after the assistant in Iron Man.…
Product Helper is a guard-railed AI agent that builds and fills product pages on Sartoro's Shopify store — safely, at roughly ten times the speed I can manage…
Athena Chess (CLB Cờ Vua Athena) is the leading children's chess academy in Đà Nẵng — five branches, 5,000+ students since 2018, 30+ tournaments hosted, and…
Vietnam Golf Discovery (golfdiscovery.vn) is a tee-time discovery and booking platform for golf in central Vietnam — the championship coastline around Đà Nẵng…
URBAN XXV is my own thing — a Vietnamese niche-perfume brand built on one idea: a fragrance is a place you can wear. The debut NYC collection maps three scents…
Fingo Private Tours is a Hoi An native's private-tour brand — small groups of six guests at most, the Old Town and the countryside, led by a guide who grew up…
Hoi An Vibes Tours is a private day-trip operator in central Vietnam — Hoi An, Đà Nẵng, Huế, My Son and Cham Island — run by Tom, a licensed local guide who…
