Campaigns, brand work, and client builds — newest first. I'd rather do a few things properly.
A tarot site was a 3am idea: a bet that I could win a competitive Vietnamese niche with programmatic SEO, built almost entirely by AI, in about a week. SoiTarot
Jarvis is a marketing operating system I'm building for a Shopify brand — named, yes, after the assistant in Iron Man. Its job is unglamorous and badly needed:
Product Helper is a guard-railed AI agent that builds and fills product pages on Sartoro's Shopify store — safely, at roughly ten times the speed I can manage b
Athena Chess (CLB Cờ Vua Athena) is the leading children's chess academy in Đà Nẵng — five branches, 5,000+ students since 2018, 30+ tournaments hosted, and coa
Vietnam Golf Discovery (golfdiscovery.vn) is a tee-time discovery and booking platform for golf in central Vietnam — the championship coastline around Đà Nẵng a
URBAN XXV is my own thing — a Vietnamese niche-perfume brand built on one idea: a fragrance is a place you can wear. The debut NYC collection maps three scents
Fingo Private Tours is a Hoi An native's private-tour brand — small groups of six guests at most, the Old Town and the countryside, led by a guide who grew up t
Hoi An Vibes Tours is a private day-trip operator in central Vietnam — Hoi An, Đà Nẵng, Huế, My Son, and the countryside — run by a licensed local guide with se
What I was trying to figure out: why every thinking tool I'd used left me with more notes and no more clarity. I had years of Notion, of Obsidian, of a thousand
What I was trying to figure out: whether a task manager could make me feel calmer instead of more accountable. I'd used the powerful ones — the ones with projec
What I was trying to figure out: whether you can measure whether writing is working without spying on the people reading it. I wanted to know if my posts were a
