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Case study

Hoi An Vibes Tours

YEAR
2026
ROLE
Solo — site, SEO, content
STACK
WordPress · Local SEO · Schema / AEO · Content · VI/EN
LINKS
live ↗

Hoi An Vibes Tours is a private day-trip operator in central Vietnam — Hoi An, Đà Nẵng, Huế, My Son, and the countryside — run by a licensed local guide with seven-plus years of showing people around. They had the guiding and the five-star reviews; what they didn't have was a site that could be found and booked. I built it: the WordPress site, the bilingual SEO, and the content — end to end.

The brief, in one line

A great local guide is invisible online until search can find him. The job was to turn a trusted, reviewed guide into something a traveller planning a Hoi An trip actually lands on — and then messages.

Travel search was the channel

For a private-tour business, the customer is a traveller Googling (and now AI-asking) "things to do in Hoi An," "Hoi An day tours," "My Son private tour" weeks before they arrive. So most of the work was being the answer:

  • A bilingual VI/EN site so the brand reads naturally to both local and international travellers.
  • Local + travel SEO: tour pages targeting the real planning queries (countryside, My Son, Hai Van Pass, Cham Island), an itinerary-led structure, and a blog on local culture that earns the long-tail "what to do in…" searches.
  • Structured data (LocalBusiness / TouristTrip / reviews) so Google and the AI trip-planners can read the tours, the rating, and the routes at a glance — full HTML, ready to cite.

Built to get a message, not a bounce

A tour booking starts as a conversation, so the site funnels into one: a WhatsApp-first enquiry flow plus a planning form, hotel-pickup and "flexible, honest, easy to plan" messaging, and the five-star TripAdvisor proof placed where it reassures. The path from interested to first message is one tap.

Where it stands

The foundation is live at hoianvibestours.com: the bilingual site, the tour and content structure, the schema, the booking funnel. It's early — the compounding levers (more reviews, a Google Business Profile, links from travel sites) are the client's to pull, and that's where local travel authority is actually built. The guiding was already five-star; now it can be found.