Fingo Private Tours

Fingo Private Tours is a Hoi An native's private-tour brand — small groups of six guests at most, the Old Town and the countryside, led by a guide who grew up there. They had a genuine five-star reputation (104 TripAdvisor reviews and a 2025 Travellers' Choice award) and a direct, no-middleman model. What they needed was a site that matched it. I designed and built it on Next.js, and did the SEO.

The brief, in one line

"Book me directly, not through a platform that takes a cut." The site had to make that case — feel premium and personal, load fast for travellers on patchy mobile data, and turn a visitor into a direct message.

A fast, personal storefront

I designed and built it in Next.js, statically rendered so it's quick and fully legible to crawlers — including the AI ones — on first load. It's image-forward and intimate: the guide's story up front ("born in the Old Town"), tours with honest prices, the six-guest cap, and the trust signals (the award, the 5.0 rating) placed where they reassure. The whole thing leans into the founder, because that's the product.

Found by people planning a trip

A direct-booking tour brand lives or dies on being discoverable before the traveller arrives. So: bilingual VI/EN, tour and FAQ pages built around real planning queries ("Hoi An food tour," "Ancient Town walking tour," "My Son private tour"), structured data (TouristTrip / LocalBusiness / reviews), and an architecture ready for the AI trip-planners people now use to cite. Conversion is deliberately direct — WhatsApp and Zalo, one tap — with the roughly-20%-cheaper-than-the-platforms advantage made plain.

Where it stands

Live at fingoprivatetours.com: the design, the Next.js build, the bilingual SEO, the direct-booking funnel. It's a fresh launch, so this is the foundation — the reviews and word-of-mouth that compound into rankings are the client's strength to keep building. The reputation was already there; now there's a home for it that converts.