Vietnam Golf Discovery
Vietnam Golf Discovery (golfdiscovery.vn) is a tee-time discovery and booking platform for golf in central Vietnam — the championship coastline around Đà Nẵng and Hội An, where Hoiana Shores, Ba Na Hills, and Montgomerie Links sit within an hour of each other. A travelling golfer wants to compare those courses, see real green fees, and lock a tee time without a week of email tag. The client had the supply and the relationships. I built the thing that turns a curious golfer into a confirmed booking: the brand, the site, the booking flow, and the SEO — end to end.
The brief, in one line
International golfers plan a Vietnam trip months out and decide fast once they land on the right page. The job was to be that page — fast, credible, in English, and structured so both Google and the AI assistants people now plan trips with can read every course in full.
The product is the decision, not the brochure
Most golf-course sites are brochures. This one had to do work. So the spine of the build is a course model and an enquiry flow that close the loop:
- A headless CMS course model — designer, hole count, par, distances, green-fee ranges, location, and gallery — so each course renders from structured data instead of hand-built pages. Adding a course is a content entry, not a deploy.
- A booking-enquiry flow wired into the front end: pick a course, propose a date and tee window, and the request lands with the team for a fast confirmation rather than a dead "contact us" form. The path from interested to booked is a few taps, not a phone call into the void.
- Built to scale past one city — the same model holds multi-course packages and other regions, so the platform can grow without a rebuild.
Built fast, and built to be read
I built it in Next.js with server-rendered course pages, so every crawler — Google and the AI ones — gets the full course detail in the HTML, not a blank shell that fills in later. That matters more every month: a rising share of "where should I play in Đà Nẵng" questions now get answered inside ChatGPT and AI Overviews, and you only get cited if the page is legible to a machine on first read.
On top of that: structured data for each course (golf-course and location schema with geo, fees, and specs), clean English-first metadata for an international audience, and a performance budget kept tight so the image-heavy course galleries don't sink the load. The result is a site that reads as well to a search engine as it does to a golfer scrolling on the plane.
The brand, made buildable
Golf travel sells on place — light, coastline, the specific drama of a hole against the sea. So the design leans on the photography and gets out of its way: a calm, premium type system, generous space, and a restrained palette of fairway green, sand, and deep coastal blue that lets the course imagery carry the page. I documented it as a small component system — course card, fee table, enquiry module, gallery — so the look holds as the course list grows and stays mobile-first, because most of this traffic arrives on a phone.
Where it stands
The platform is live at golfdiscovery.vn — the brand, the build, the booking flow, the SEO foundation. It launched recently, so the honest status is foundation, not scoreboard: the structured content and the technical groundwork are in, and the levers that compound from here — more courses, reviews, the off-site authority that earns the competitive "golf in Đà Nẵng" terms — are the run ahead. The site is built to take them.